As part of our deal to work together, I brought KISS onto Nitro. If we could do that, the licensing end alone would be a good return on our investment. We said if we’re going to work together, we need a line of merchandise and collectibles. I have never met anyone who understands promotion to the extent that Gene Simmons does. Gene Simmons is a licensing and marketing machine. It’s a little like that ‘Star Trek’ thing. To this day, KISS has a fan base that will buy just about anything that has the KISS name on it. Though the band had its heyday in the 1970s and ’80s, it still had a huge following. A lot of our ideas involved different licensing deals. We threw around different ways for us to work together. In his autobiography, Controversy Creates Cash, Bischoff said, “I’d met Gene Simmons of the rock band KISS earlier in the year. SCROLL TO CONTINUE WITH CONTENT KISS & WCW Form A Partnershipīischoff however didn’t consider this just one performance, this was going to be the launch of a WCW/KISS merchandise partnership.
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